CLIENT: ASPEN PHARMACEUTICALS EXPERTISE: ADVERTISING
Aspen Pharmaceuticals is one of Australia’s largest generics drugs marketers. Competition within this sector is fierce with generics drug providers competing with each other and branded product developers. The battle for pharmacist loyalty means price and product pipeline become the key determinant of success. Aspen maintains a leadership position through attention to detail and a very driven sales team.
Primary supports this team by creating electronic details aids to support sales interactions with pharmacists as well as creative input into presentations and marketing collateral. All in the context of the retail market where every dollar you spend takes from the margin you make – so our efforts need to work and be cost effective.