CLIENT: DEPARTMENT OF AGRICULTURE, FISHERIES AND FORESTRY – AUSTRALIA, CANBERRA
EXPERTISE: PROJECT MANAGEMENT AND PUBLIC RELATIONS
This project demonstrates the Agency’s ability to manage and direct large scale projects at varied levels and across many stakeholders with significant communications and media management. It also demonstrates an ability to establish empathy and rapport with organisations undergoing significant and rapid evolution.
The Primary Agency was engaged by the
Commonwealth Government of Australia to
assist in managing the implementation of the
$1.74 billion dollar Dairy Structural Adjustment
Previous experience in industry deregulation meant that the Agency was uniquely positioned to provide comprehensive communications and project management services.
These services were intended to:
In addition, The Primary Agency project managed all call centre, direct mail and fulfilment services and service providers on behalf of the newly created Dairy Adjustment Authority
The Primary Agency, through its management of this project, played a key role in deregulation of the Australian dairy industry, with the key outputs being: