CLIENT: OXYTROL EXPERTISE: ADVERTISING
In October 2006, The Primary Agency developed an advertising campaign for the Australian launch of one of Hospira Australia’s most successful products, Oxytrol® transdermalpatches. The campaign promoted the effectiveness of Oxytrol® to GPs and sufferers of overactive bladders and incontinence. In addition, supporting campaign materials wereprovided to Hospira sales representatives to meet with healthcare professionals. The advertising campaign included print advertising (all major medical journals), information kits and sales aids.