The Treasury Corporation of Victoria (TCV) was established in 1993 and is the State of Victoria’s central financing authority and advisor. 

TCV were concerned their brand did not convey their changing responsibility and did not represent well online. The Primary Agency was commissioned to develop a new brand for TCV that was progressive, communicated their core responsibilities and translated across print and web mediums. An accompanying corporate style guide was developed and the new logo and its applications continue to differentiate the organisation to this day.