Brand development and corporate identity
Brand and corporate identity (your logo, letterhead, etc) are not the same thing, but they are linked. We are supporters
of the concept of your brand being everything people hear, see, feel, think and say about you. So, there’s far more to
developing a brand than most people realise.
We have a simple approach that uses tools and techniques we have developed ourselves. Techniques short on jargon and
big on outcomes.
We know your organisation will have a story to tell – what we call your Compelling Common Story or your Brand Story –
and we help you develop and tell it in a way that is genuinely compelling.
This story informs the development of the look, feel and expression of your brand across all disciplines; we make sure it’s
reflected in every way you engage with your customers and your stakeholders.
There’s nothing wrong with traditional ‘above-the-line’ advertising! But, what is changing is the medium in which the advertising might appear. What might have been a full page advertisement in the daily press now might be an animated
advertisement in the paper’s online version.
What won’t ever change is the essence of the creativity involved – the core creative idea that turns what might be nice
design and words into a great campaign. Regardless of the medium used, it’s the marriage between strategy and creativity
in both type and image that makes great advertising. That’s what we do.
Nothing beats good design. For us, good design is more than just aesthetics; it includes the ‘function’ it performs. Design
must work to enhance our communication, otherwise it fails. This means our design will often be tailored to the audience;
it may not work in all audiences or in all mediums, but it will work with the target. And after all, isn’t that just the point?
When it comes to design our studio delivers design and finished artwork for everything from business cards to annual
reports and websites to iPad applications.
Your media relations are as much an investment in your brand as your logo and corporate identity. Completely outsourcing
the process denies you the opportunity to develop your own media relationships. We’ll work with you to develop media
contacts, prepare copy and distribute it to television, radio and prin. We can target newsletter, industry magazines or
mainstream journalists and producers; whatever and whoever best meets the needs of the task.
Creating your ads is one thing; knowing where, when and what to ‘place’ is another. Combining an understanding the
media with an understanding of the market for your task allows our media team to determine the best positions in the right
media – whether physical or digital – then negotiate the best deal for the money you have to spend. You can rest assured
that your audiences will get the right exposure to your advertising and hopefully, you’ll see the benefits of this in your
Having a strategy is one thing, making it happen is another! Because the world is dynamic, your plans may only as good as
the day they are written; your plan needs to be a living document, guiding and evolving with changes in the marketplace.
Too often plans sit in bookshelves or filing cabinets – not ours! The process we use is a proprietary one determined through
many years of developing strategy and implementation plans when working with clients. It is fast, flexible and real – and
focussed on implementation! Importantly, it focusses on success, not process, and how to make that success a reality.
No two writers are the same. Apart from our creative team who write copy for advertisements and marketing collateral, we
have several writers; each with different skills. This means we can write to suit your purpose and your audience, whether
that’s magazine copy, technical papers, reports for industry magazines or simply improve your words and make them ‘sing’.
Putting words in someone else’s mouth is something that requires a depth of experience and significant wisdom. Key to
our approach is listening carefully to what you want or need to achieve, understanding the audience you’re talking to and
writing in an active speaking voice. The same applies to preparing media releases – clear, consistent thinking presented in
a way that promotes and/or protects your organisation yet is meaningful to the public.
We write speeches because we know how to deliver them. Writing them is one thing having to deliver them takes pressure
to a whole new dimension that only experience can lessen. However, it makes a huge difference if the speech you do give,
works well! Our speeches are written for you to give, not to read.
In these days of smart phones and social media, ’audio-visual’ has taken on a whole dimension. Whether you want
a promotional video; YouTube-type videos for your e-newsletter, Facebook page or your website; or, your challenge is mainstream advertising, we can help.
Knowing what’s REALLY going on in the market can mean the difference between your marketing budget being well spent
or just spent! Since joining the team, Dr Bill Callaghan has completed some major studies for our clients – some which
have well and truly saved us going down the wrong path. If you need to know where you’re positioned relative to your
competitors; how your intentions might be perceived by your customers or where your products and services are letting
you down, then talking with Bill might make very good sense.
A great event needs good planning around a great idea. Our total solution approach to all the events we run means you can rest easy knowing we have all bases covered – from the idea to the look, the feel and the ambience to genuinely caring for your guests; it’s all covered. And, better still, it’ll all happen behind-the-scenes because we know that if we’re doing our job well, we’re invisible.
With a full creative studio much of the work we do needs to be ‘made real’. This is where our production team comes to the fore; whether it’s preparing banners, printing your annual reports or producing your advertising campaign; we do it all. On time and on budget.