In most campaigns it is important that the communication caters for different groups, some which have special needs requiring specific efforts to ensure they are addressed.
Each campaign is different but, in general terms, Primary addresses these audiences by drawing on the specialised skills
of key organisations:
Non-English Speaking Background
Primary works with SBS Interpreter services, who are familiar with large projects and working with both above the line and below the line campaigns. In many instances SBS also offers relevant television and radio programming relevant to these audiences.
Aboriginal and Torres Strait Islander
Recognising the diversity of language, culture and geography among our Indigenous communities is important. Primary consults with organisations such as the highly credible Menzies School of Health Research as well as Ngaanyatjarra Media and our Project Team member Bronwyn Lewis when working on communication initiatives with regional and remote indigenous communities where the intended communication includes engagement and outputs such as brochures, posters, television
Australians with Disabilities
In many instances, Primary works with these communities is in partnership with the organisation representing the disability.
The Departments of Human Services (or equivalent) in each State have also often proven willing to participate in which case, Primary’s experience of government has proven very valuable.