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The Primary Agency has a reputation for creating ideas which help define,
inspire and transform our clients’ organisations and marketplaces.

We deal almost exclusively with issues-rich, private and publicly-listed companies
and major government departments where there is a demanding and frequent
consumer or stakeholder interface.

We enjoy an enviable and well-respected track record for tackling highly charged
issues and for succeeding where others fail. And, we have a commitment to genuine
client satisfaction and we guarantee the quality of our work.

We pride ourselves that our grasp of strategy allows us to keep our campaigns
on-track, focussed and free of unnecessary hurdles. And, we’ve developed our own
intellectual property and online tools to ensure we strike the right balance between
thinking and doing!

We have a number of specialty markets – rural and regional Australia, government,
financial services and pharmaceutical – where we have ‘client-side’ experience and
technical expertise, as well as first-hand communications experience of our clients’
many and varied industries and service sectors.

We pride ourselves on our customer service and, quite simply, we believe our
clients genuinely appreciate our higher level servicing and the synergy of the
low-maintenance relationships we establish with them.

And, we think we’re nice to work with too!


Our team includes specialist project management staff with technical expertise in areas including agriculture, natural resource management and rural and regional issues; creative staff; and regionally based team members focused on program implementation, community engagement and event management.